Mixing and Mingling

Bronisław_Malinowski_among_Trobriand_tribe

Ethnographic research has typically followed a reasonably fixed chronology and geography: ethnographers travel to the field, return home to analyse and write up their findings, which are then published.

With virtual ethnography the geographical distinction between field and home is blurred and thus makes drawing boundaries between personal and professional spaces and identities more much challenging. Leaving the field is no longer a trip back home but a process of breaking with the routines and practices of fieldwork.

Just watched this as part of my research on virtual ethnographies in Research Methods: http://t.co/evDSv7iwvC #mscedc #onlinecommunities

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Really interesting anthropological introduction to Youtube, which examines new forms of communities,  networked individualism and cultural inversion.

‘Today we express individualism, independence and commercialism but value community, relationships and authenticity.’

Michael Wesch’s digital ethnography blog at http://mediatedcultures.net 

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Week 5 Lifestream Summary

When further researching MOOCs this week, I was surprised to come across an article from the BBC website (dated September 2013) about SPOCs (small, private online courses). SPOCs are still free but access is restricted to a much smaller number of selected candidates. The smaller class size allows “much more rigorous assessment and greater validation of identity” and I can see how this more ‘customized’ type of course would probably lead to the issue of credits and the introduction of fees. While Harvard’s metaphor of Russian dolls does make sense in theory, I wonder whether SPOCs are nothing more than online courses and potentially undermine the value and point of MOOCs.

Walther (1997) suggests that we can understand much of online community behaviour by referencing the ‘anticipated future interaction’ of participants. It’s interesting that if participants can foresee future interaction, they will act in a friendlier way, be more cooperative, self-disclose, and generally engage in socially positive communications. This couldn’t be more true from what I’ve seen on the Gamification MOOC this week. As well as the community building aspect, I was also fascinated by how a group of participants resolved an issue with peer marking assignments which were not written in English and how one person asked for feedback from peers on his own assignment which had missed the submission date (and received it!).

Balfour’s ‘Assessing Writing in MOOCs: Automated and Calibrated Peer Review’ is very interesting and I was surprised to learn that AES reached commercial viability in the 1990s by being indistinguishable from human evaluators for short essays with a specific focus (Attali, 2007). In a review of AES applications Shermis et al. (2010) found that machine evaluation of essays actually correlated more highly with human raters than the human raters correlated with other human raters. So machine evaluation is only distinguishable from human evaluation because it is more consistent!

The following chart is a useful comparison of AES and CPR:

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And on a final note – am intrigued by the whole discussion on technological determinism and thought that Kozinets’ summed it up quite nicely: ‘technology does not determine culture, but they are co-determining, co-constructive forces – with our ideas and actions, we choose technologies and adapt and shape them. Culture does not entirely control the technologies we use either. The way technology and culture interact is a complex dance, an interweaving and intertwining’.

Balfour, S., Assessing Writing in MOOCs: Automated and Calibrated Peer Review, Research & Practice in Assessment 06/2013; 8(1):40-48

Coughlan, S., Harvard plans to boldly go with ‘Spocs’ 23/09/2013 http://www.bbc.com/news/business-24166247

Kozinets, R. (2010) Chapter 2 ‘Understanding Culture Online’, Netnography: doing ethnographic research online. London: Sage. Pp. 21-40

Walther (1997) suggests that we can understand much of online community behaviour by referencing the ‘anticipated future interaction’ of participants (Kozinets, 2010)

If participants believe that their interaction is going to be limited and will not result in future interactions, then their relations tend to be more task-oriented. If, however, a future interaction is anticipated, participants will act in a friendlier way, be more cooperative, self-disclose, and generally engage in socially positive communications.

 

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