#MSCEDC This Algorithm Knows You Better Than Your Facebook Friends Do http://t.co/OPgbVLI8u6

The power of algorithms and how they can profile you based on Facebook likes;

http://fivethirtyeight.com/datalab/this-algorithm-knows-you-better-than-your-facebook-friends-do/

The algorithm was more effective at guessing the five-trait personality aspects.

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