Alex Batchelor, Chief Operating Officer, BrainJuicer
‘Me to We’ Research: Evolving research from asking unreliable witnesses about themselves to asking people what they notice, believe and predict about others, as well as demonstrating how researchers can use ‘research robots’ to conduct automated mass-netnography.
Alex started his career at Unilever and knows more about your hair and your armpit than normal people. Seven years later he moved to the agency side and was a Planning Director at Saatchi & Saatchi and then moved to run the Brand Valuation practice at Interbrand, becoming Managing Director at a time of phenomenal growth. A regular on the media and conference circuit, Alex thought he should see if he could actually manage brands rather than just talk about them, so returned to the client side as VP Global Brand at Orange, Marketing Director at Royal Mail and Chief Marketing Officer at TomTom. He joined BrainJuicer as the Chief Operating Officer in 2010 and is looking forward to helping the business continue its rapid growth. A former Chairman of the Marketing Society, Alex has been a member of its management board since 2003. Outside of work, his main interests are rugby, golf and acting as a figure of fun to his wife and four children.