Online Communities and the Workplace

I had an epiphany in the workplace today. A group of senior leaders in my organization sitting at the head of the conference table beside their Japanese counterparts starting chatting effusively about how they had all befriended one another on Facebook. It reminded me observation by Kozinets (2010) about how online communities are changing the nature of work and work relationships (p. 38). Although I am sure that these senior executives regularly engage in email correspondence each other, the fact that they seem now connected by social media adds another dimension to their work and power relationships, as well as blurring the boundaries between their personal and professional lives.

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